Viewpoint News

Viewpoint Voices: A Q&A with Product Marketing Manager Daniel Griffith


Daniel Griffith, Viewpoint product marketing manager for data and analytics and human capital management.

Editor’s Note: Welcome to our new blog series, Viewpoint Voices, where we’re sharing some of the faces and stories behind the diverse and creative teams here at Viewpoint. From the folks designing the software you use to the people on the other end of the phone when you need support to the leadership teams and tech-minded professionals working to take your construction software (and your business) to new heights, these insightful Q&As will give you a peek behind the scenes!

For our second installment, Daniel Griffith, Viewpoint’s product marketing manager for data and analytics and human capital management product portfolios, shares his enthusiasm for meeting the critical needs and helping customers overcome industry challenges with improved go-to-market SaaS strategies. He also discusses how he’s tackling his own challenges along the downhill slopes of Mt. Bachelor, Oregon. Here is his Viewpoint Voice:

Daniel, how would you describe your role at Viewpoint?

I help lead messaging, market positioning and overall product strategy to help customers transform their construction business and grow. I focus particularly on our data and analytics and human capital management solutions.

What did you do before Viewpoint?

Two weeks after graduating from George Fox University, I became an intern at Viewpoint. I majored in marketing and minored in history and also focused in strategic design at George Fox. So, the internship was a good match for my marketing emphasis and brand strategy. In college I started my own custom cut wood sign business and also worked as a marketing consultant for multiple industries. I showed businesses how to better connect to consumers. It was a lot of fun.

What would you say is the most challenging part of your job?

Trying to do things to scale. We are a growing company which is great and meeting the challenges of a growing company is fun, but also a challenge. I’m trying to reach the most people, effectively across the organization and make sure our products and services are communicated correctly— with our customers achieving unparalleled success along the way.

Is there something you are most passionate about at Viewpoint?

Taking complex ideas and concepts and making them digestible through great messaging and value propositions. I also enjoy finding ways to resonate with customers in construction and help them with their critical needs through simplicity.

Tell us about one of your best or most memorable interactions with a client.

I talk to customers often and love hearing their perspectives. I was at a strategic customer gathering and a customer brought us some coffee from Louisiana as a token of appreciation and also helped us organize the event! This interaction caught me by surprise because it showed how much the customer cares about Viewpoint. It was a really nice gesture that made me appreciate our customers and also get to know them on a personal level.

Do you have a favorite Viewpoint product or feature and why?

I really like how we can capture vital construction data while out in the field by using a phone or tablet, for example. It brings a construction organization together in a really easy, succinct way. But we don’t just stop there—we take it a step further with our WIP reporting. Contractors can drill down to a division, region, project and phase view and identify what is going wrong quickly. From labor, equipment, materials, production data capture to cost...everything just comes together. Our connected ViewpointOne suite of solutions puts customers in the “command center view” where they can zoom and instantly see information they need so they can make the best informed decisions in construction. It’s awesome.

Is there something specific you are working on now that you would like to share with us?

Sure. I’m working on a consistent way to scale out our product releases to drive better user awareness while maintaining a singular narrative we propel to market. This will help us create more product release videos. I’m excited about this because it will flow in a relatively congruent way showcasing what’s available, what’s new and why it matters. It's a clearer way to learn about product updates and will allow ViewpointOne solutions to grow in usage and adoption.

Where do you see yourself in 10 years?

I would like to develop and lead a team to propel awesome, simplified messaging that connects to consumers and makes them more successful. A bit of what I am doing now, but on a larger scale I enjoy leadership and everything that running a business includes.

We understand that when you’re not helping craft our product strategy and messaging, it can be good to just get away for awhile. What was your best vacation?

I really enjoy my family’s annual ski trip to Mt. Bachelor. I’m blessed to have a family that cares about spending quality time together. There is so much to do in Bend (where Mt. Bachelor is located). I love to ski, play golf, hike and generally be outside as much as possible...even when the weather isn’t always favorable. So, skiing is perfect for that and I like the challenge of it too.

Do you have any questions of your own for our product marketing team or Viewpoint? Please contact us.

Stay tuned to this blog as more members of the Viewpoint team will be sharing their voices throughout the year. If you haven’t done so already, please subscribe to our blog.

Posted By

Gallit is a content marketing manager at Viewpoint. Her ten years of marketing experience spans across various industries. Gallit enjoys learning about the exciting world of construction and sharing what she has learned with the industry.

Learn more about the Viewpoint team

Viewpoint News