instructor-led training courses

Introduction to Creative Innovator: Advertising Content Assembly and Deployment

Training for Creative Innovator is available only in the instructor-led environment. Assembling and deploying advertising content with Creative Innovator is a multi-step process, including creative authoring, testing and debugging and ad trafficking.

This course approaches advertising content assembly and deployment with a hands-on, comprehensive curriculum that focuses on the following workflow:

• Media Asset Creation – Assets used in advertising content, including 3D, video, and Flash assets, must be authored to suit the requirements of Creative Innovator. You must learn these authoring techniques to be a successful creative content developer.
  
• Advertising Content Assembly – Once you have created your content’s media assets, you must understand how to assemble and deploy it using Creative Innovator. This segment of the course explains every feature of the application relevant to content developer users.
  
• Testing and Debugging – Assembling advertising content requires special attention to detail, from the perspective of media asset authoring and use of Creative Innovator. This segment of the course offers a step-by-step testing and debugging strategy that helps you find and fix content performance issues.
  
• Ad Trafficking and Campaign Management – While content developers assemble advertising content, media users leverage Creative Innovator to build campaigns, traffic ads on publisher websites, build and deliver ad tags, and monitor campaign performance. This segment of the course explains every feature of the application relevant to media users.
  
• Report Analysis – Provides a brief overview of Creative Innovator reports and a description of each along with examples of real report analysis.

For more information on Creative Innovator, including AirTime, an exciting new video creative format, click here. For more information on Creative Innovator training, contact your sales representative or send your inquiry via e-mail to sales@viewpoint.com.